Outdoor communication · Visual storytelling
Creating unforgettable identities for outdoor events, brands and athletes.
Discover La Follia ↓Why La Follia
By combining high-level visual storytelling with strategic communication, we help events, brands and athletes build a recognisable identity and grow beyond a single race or campaign.
Built for people and organisations in outdoor sport that want to stand out and be remembered.
Clear positioning, press communication and a strategy that connects every part of the story.
Premium imagery created close to the action, capturing the moments and perspectives that make each story distinctive.
Distinctive visual identities and creative direction for races, destinations and outdoor brands.
Cinematic storytelling, social-first edits and live event coverage with international reach.
Selected work
01 · 01 / 11RACE COMMUNICATION · STORYTELLING
Sierre-Zinal beyond the race. The connection between Sierre and Zinal.
View on Instagram ↗
02 · 01 / 2Photo: WMRA / Héctor RubioRACE COMMUNICATION · EDITORIAL COVERAGE
International race reporting and editorial content produced for World Athletics across the WMRA Mountain Running World Cup—from the United States and China to Europe.
Explore the articles ↗VIDEO PRODUCTION
Pure speed. Pure mountain running. 🔥
Simply the best, flying down Sierre-Zinal. ⛰️💨
04PHOTOGRAPHY
Daniel Pattis 🇮🇹 @daniel_pattis ready for Sierre-Zinal 2026 — flying the @brooksrunning colours before race day.
View on Instagram ↗
05 · 01 / 11PHOTOGRAPHY · DESTINATION STORYTELLING
Pictures which connect a race with the landscape—the 2026 @grossglockner_mountainrun, told between ice and bells, cold stones and warm lights.
View on Instagram ↗
06RACE COMMUNICATION · STORYTELLING
Race communication and on-course storytelling from UTMB 2026 for iRunFar.com.
Visit iRunFar.com ↗About
Strategy and imagery shaped through years of working inside international sport.
More than 15 years of international experience in marketing and communications, combining global strategy, multilingual storytelling and first-hand knowledge of outdoor sport.
hectoroutdoor.com ↗Professional sports photographer working across mountain running, trail, skiing, cycling and basketball, with extensive experience capturing major competitions around the world.
marcogulberti.it ↗Experience without borders
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